Turkmenistan has been ranked among the countries with the lowest levels of air pollution. According to World Air Quality, Turkmenistan ranked 44th in the World Air Quality Index in 2022. It is worth noting that this is the best indicator among all Central Asian countries, where Kazakhstan ranked 40th, Kyrgyzstan ranked 24th, Uzbekistan ranked 20th, and Tajikistan ranked 9th. It is worth noting that the lower the country's position in the ranking, the better the air quality in the country. According to DARYO agency, the online platform IQAir monitors air quality in the region. It calibrates and reconciles air quality data from observation stations around the world in real time. The World Air Quality rating is based on the standards of the World Health Organisation (WHO).

Environmental Passport of an enterprise is a set of information about the environmental impact of the enterprise, which contains information about the types of products manufactured or services rendered, raw materials and materials used.

Branding has been around since 350 A.D and is derived from the word “Brandr”, meaning “to burn” in Ancient Norse language. By the 1500s, it had come to mean the mark that ranchers burned on cattle to signify ownership. Yet branding today is more than just a look or a logo. It has come to signify the emotional “gut feeling” reaction a company can elicit from its customers